1. FOMO: the top's best customer
FOMO is the urge to enter because price is moving without you. It peaks exactly at the worst entries: the vertical candle, the -40%-in-a-week asset "ready to finally break out". The honest counterfactual: missing a move costs exactly zero. Chasing one costs the spread, the fees, and usually the drawdown. A written no-chase rule ("I only enter at my planned zones") converts FOMO from a decision-forcer into a recognised mood.
2. FUD: the bottom's best salesman
FUD is the inverse: the panic narrative that makes you sell into the bid at the worst moment. The uncomfortable truth: some FUD is correct - FTX collapse rumours were accurate days before the event. So the response is not "ignore all FUD" but "have a pre-written verification path": which sources do I check, what would falsify my thesis, and what does my stop say? Fear that has a process is manageable; fear without one is a decision.
3. Greed: the invisible one
Nobody feels "greedy" while being greedy - it feels like being right. It shows in the data, not the mood: position sizes creeping up after wins (overconfidence's engine), trade frequency doubling in manias, holding past planned targets "because it's running". The journal sees greed even when you don't - adherence stats are greed detectors.
Remember: The three horsemen - FOMO, FUD, greed - all arrive as a feeling of urgency. Urgency is the tell: real edges don't expire in minutes; urgency is the product being sold.
4. The feed is part of the position
A 24/7 feed of screaming charts, "top signals" and exit-luxury content is a machine for manufacturing all three states. Curation is risk management: unfollow signal-sellers, mute the "100x" accounts, and measure your trading inputs by whether they contain a base rate or a lottery ticket.
5. When this fails
These states defeat people who believe they are immune - which is everyone, sometimes. The failure isn't feeling FOMO; it's the entry without a plan that FOMO produces. Feelings are cheap; unplanned entries are not. The system from Part II runs the same whether today is euphoria or panic - that consistency, not calm, is the skill.
Risk: The most expensive three seconds in crypto are between "it's running without me" and the buy button. That interval is where entire accounts are decided - automate it away with the no-chase rule.